I have a bit of a “love, hate” relationship with offline marketing…
The Love -
Although 95% of my time is now spent utilsiing online and new media marketing tactics, I do still spend a considerable amount of both time and money using offline marketing channels to help build my lead generation systems. Why?…because much of it works, BUT only if tied into a direct response campaign that drives visitors to your website.
Over the years I have tried many different ways to build lists – some have failed spectacularly, whilst others have blossomed. So rather than put you through the time, testing and yes, sometimes, agony – I’m going to give you my top 12 ways to build a highly responsive list for your business.
One of the most important things that you can do for your business is to build an email list. Period.
In the internet marketing circle there is a saying that you’ll hear on an all too regular basis…
the money is in the list
Now whilst this phrase has become synonymous within the online marketing community most traditional “bricks and mortar” businesses who have an online presence with a traditional corporate website – seem to almost completely ignore this most valuable of online strategies.