The Yellow Pages….10 years ago the bedrock of small business advertising….now almost a nobody.
The internet of course.
I don't know about you but our recent yellow pages directory turned up last week smaller than ever, under the remit that it was in it's new handy size?!
Ummm, do I believe that? Not for one minute.
You would have had to be living under a stone to not know that the Yellow Pages (like so many other traditional marketing methods) is dying at the speed of light.
A recent stat I read said that 54% of all internet users have abandoned the yellow book completely – I'm certainly in that crowd.
My prediction – They'll be following the likes of Readers Digest in less than 2 years from now…
Yes they've managed to diversify with the web and yell.com but ultimately they've got it all wrong, after all who wants to use a directory when you've got google? Perhaps the funniest part of there diversification methods is there attempt to offer pay per click marketing services where your ad is shown in rotation with scores of other businesses…maybe it should be call per per lottery marketing?
Anyway, to support my case (and give you a smile) heres a great video from an SEO firm in Auz, who did a great job of interviewing people on the high street (wouldn't mind betting we'd get the same results in the UK)Tags: comparison, google yellow pages, google vs yellow pages