Search Engine Marketing (SEM) or more commonly known as Search Engine Optimization (SEO) refers to any efforts that are required to try and get your web site into the top rankings of search engines, such as Google, Yahoo and Bing (and many others) when someone searches for your “keyword phrases”.
Everyone loves successful search engine optimization, because you can get lots of traffic…and…it’s free!
The problem is, that no one really knows how Google and the others decide where to rank your site and when it will show up. Any expert that tells you that they know exactly how these ranking works and/or guarantees that you’ll get into the top spots (for a fee, of course), is being less than truthful.
Even so, there are proven techniques that you can employ to get your site into the top of the listings.
Matt has mastered many of the best SEO practices and believes in being very transparent about what he’s doing and why he’s doing it, and why it helps to skyrocket you right to the top!
Business owners have big challenges when it comes to search engine optimization:
- Often, Google doesn’t even know their site exists (this is VERY common)
- Even if Google does know about their site, it never shows up in search engine listings.
- Even if their site does show up in some kind of search, it’s hardly ever the “keyword phrase” that the owner would like
- Even if the owner could dictate to Google what keywords to show the site for, most business owners don’t know which words and phrases are the money makers!
All is not gloom and doom however! With a little help, you can start to overcome all of these issues.