The Yellow Pages….10 years ago the bedrock of small business advertising….now almost a nobody.
Why?
The internet of course.
I don’t know about you but our recent yellow pages directory turned up last week smaller than ever, under the remit that it was in it’s new handy size?!
Come on you must have been wondering….who the hell are these Iguanas? First before I explain myself, I would like to say that I have no gripe with the real Iguana species; they are a wonderful little tiny piece of the amazing world that we live in….BUT…. Unfortunately for them, they have for many years been [...]
Pay per click marketing (PPC) consists of ads (when you do a Google search, they show up on the right hand side of the page) that are written by advertisers to be triggered when certain keywords or phrases are searched on. Each time a person clicks on the ad, they are sent to the advertiser’s [...]
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