Ok this is big and it’s really, really important to me…
“I only work with one client per market for any particular area.”
To keep it simple (and because I think it’s quite catchy!) I call it my “one client. one market. one zone” policy.
It’s a policy I’ve operated for many years now with my private clients and is one that sits comfortably with me for a number of reasons:
- integrity – this is simple… it just doesn’t sit well with me to work with more than one client in the same industry and in the same area.
- relationships – over the years I have built up great working relationships with my clients, I doubt that this would have been so easy if I worked with their competitor.
- saturation – much of my work is quite simply cutting edge. I ride the crest of the wave for best online practices – and as the old saying goes “You can have too much of a good thing” (or was that can’t?)…either way, it wouldn’t be good practice.
- self defeating – working on the web has it’s challenges – the search engines, the algorithms, the constant changes, optimization companies and webmasters to name a few – so with that said,…why on earth would I compete with myself?
Put quite simply…
“It doesn’t work for me and it doesn’t work for my clients. I give my all and my clients get better results”
So how does it work?
Again it’s simple…
“I guarantee that so long as you and I have a working relationship, I will not perform the same task with anyone that is a direct competitor of yours”
Let’s not forget that there is only so much space on the first page of google, bing and yahoo search results!…
Ok. So you’d like a bit more of an explanation, no problem.
What constitutes a client?…
This one is easy.
A client is anyone that pays me for my products, services, systems, training or coaching. It doesn’t matter whether you are one of my premium one-on-one or private clients or indeed are a member of one of my lower cost training programs.
What constitutes a market?…
This one is also pretty straight forward.
If you sell cars, you’re a car dealer. If you fix and install central heating systems, you’re a plumber. If you print using a litho press, you’re a litho printer.
Time and time again, new clients tell us that “they also do this and they also do that”, well that’s fine, we all dabble in related areas at times BUT for the purpose of our policy – the market is your “primary business purpose”.
We understand that some industries are more clear cut than others, but rest assured we will clarify this with you upon becoming a member or client.
What constitutes a zone?…
Ok, the zone part is a little more (but only a little!) involved than the other parts of this policy
If you didn’t already know, one of the fundamental philosophies behind my training and working style – is not to bite off more than you can chew when it comes to the internet.
So to keep things easy (I like easy!), I encourage my clients to look at the internet not as the “world wide web” but more as a connection of “zones”, which ultimately comprise the web.
By looking at the internet in this way it allows both my team and my clients to see steady progress by building and then dominating their market locally on the web – then after achieving this, they are taught to go out and build upon this by dominating larger zones.
So with that said, a zone can be either a town, city, county, state or indeed a country or even the whole world!
We keep an extensive database of each and every one of our clients and members, their markets and the zones in which we work with them.
Every single time we take on a new member or client we check this database to ensure that we aren’t already working for an existing client on the same kind of project – if we are then we gracefully decline.
Whilst there is a bit more info behind our zone policy and how it works across our different clients – that alas we will leave for another day – or should I say, when you come and join us!
Are there any exceptions?…
Yes there are a few exceptions…but only a few. There are a few products and services (approx 3%) which we offer that don’t fall under this exclusivity policy.
The products and services that aren’t part of our exclusivity policy are few and far between and are excluded purely on the grounds of them not detrimentally effecting any single clients progress in dominating a market…in other words it’s something that many different businesses can benefit from without anyone in particular getting the high ground.
The products, services and systems that are excluded from the exclusivity policy are always listed on this page. Everything else is covered by our exclusivity policy.
Exclusivity Exception List:
- Facebook FanPage Creation
- Online Booking Systems
- Brand Reputation Management
I believe, No…I know that every single one of my clients and members appreciate this exclusivity policy. Over the years it’s helped me build wonderful relationships and achieve even better results.
The only negative remarks I’ve ever had, have been from a small collection of Iguanas, whom don’t like my open and honest way of getting things done. I actually take criticism from these kinds of people as a compliment of both what I’m doing and the way in which I do it.
I look upon my clients and members as valued partners with mutually beneficial goals. It’s much like a relationship with a friend.
So if this sounds like your way of doing business, then it looks like you and I can have a great working relationship.
If however, you’re reading this and believe that this policy is some kind of marketing ploy. Then by all means go find an Iguana to work with – it will be better for the both of us in the long term.